Risks of letting donors name your hospital or service line brand
Posts Tagged ‘healthcare brand strategy’
Is it your brand or the donor’s brand?
Published: May 21, 2012 | Filed in: Brand Strategy, Differentiation, Health Care, Marketing Strategy | Comments Off
Brand Leader or Logo Cop?
Published: December 11, 2011 | Filed in: Brand Strategy, Experience Design, Health Care, Marketing Strategy | Comments Off
Brands are so much more than names and logos. Strong brand leaders inspire their organization to deliver a stronger brand. Great brands inspire their managers and employees, customers and prospects, suppliers and influencers. Their logo is merely a symbol to evoke emotional and cognitive associations inspired by the perceived brand experience. Starbucks employees are trained [...]
Patient Centered Care
Published: May 12, 2010 | Filed in: Experience Design, Health Care | Comments Off
This commonly used phrase has become a mantra for many health care systems working to develop processes and procedures that are more patient friendly. And it’s an important initiative as patient choice and empowerment continue to grow. While I applaud the investment of time and resources to improve the patient experience, there are two simple [...]
What if you’re not the closest hospital?
Published: April 8, 2010 | Filed in: Experience Design, Health Care, Marketing Strategy, Niche Marketing | 2 Comments »
It is a sad state when the most common response for “Why did you choose that hospital?” is that it was closest to home. I am well aware that success in fast food, drug stores, and dry cleaning is based on location, location, location. But hospitals? This trend has been demonstrated in recent tracking studies conducted in several markets. Proximity is becoming the primary driver in choosing a hospital in many large, competitive markets.
