Posts Tagged ‘consumer trust’

Is it your brand or the donor’s brand?

Published: May 21, 2012 | Filed in: Brand Strategy, Differentiation, Health Care, Marketing Strategy | Comments Off

Risks of letting donors name your hospital or service line brand

Brand Blunders & Lessons Learned

Published: November 20, 2010 | Filed in: Brand Strategy | Comments Off

2010 was an excellent year for brand blunders – some of the most powerful brands will likely make marketing history with their poor management decisions. The least we can do is learn from them.

Is your brand fascinating?

Published: October 25, 2010 | Filed in: Brand Strategy, Differentiation | Comments Off

Last week I attended the COSE Small Business Conference in Cleveland and had the opportunity to hear Sally Hogshead speak.  She is a brand consultant, speaker and author of the book Fascinate. Her premise: In today’s business environment, attention deficit disorder is the norm and we pay about 9 seconds of attention to anyone or [...]

Blindsided by Social Media

Published: September 23, 2010 | Filed in: Brand Strategy, Experience Design | Comments Off

A friend and associate of mine, Tom Anthony, owns the company IMS Strategic Internet Marketing Services. He asked to interview me for a podcast on branding and the interview evolved into a discussion on the effects of social media on your brand. Living your brand promise is just as important online as it is in [...]

Nice post: Changing Health Behaviors

Published: September 21, 2010 | Filed in: News | Comments Off

Most consumers know how to make healthier choices but they don’t often act on that knowledge. I am no exception (chicken wings and beer seem to accompany football games every Sunday). But I have seen over and over again when a physician makes a specific diagnosis and warns that behavior change will be essential for [...]

What is a brand without trust?

Published: August 24, 2010 | Filed in: Brand Strategy, Marketing Strategy | Comments Off

I believe we are seeing an erosion of trust in brands today.  Once you have lost the trust of your constituents, it is nearly impossible to get it back.  And if your customers don’t trust your brand and its promise – you have nothing. Over the past several years we have seen large, respected companies [...]

Brands are about trust – right?

Published: May 11, 2010 | Filed in: Brand Strategy, Experience Design | Comments Off

Consumer trust has plummeted for some brands over the past several years. Starting with Enron, some large mortgage and financial institutions, BP, Toyota, even Johnson & Johnson have made very serious mistakes that have affected consumer trust in their brand. Their brands made promises. They broke those promises. These brands have done a disservice to [...]