The strongest brands are well aligned internally. This post provides an example of an extremely diverse company that has an extremely well aligned brand and company.
Archive for the ‘Brand Strategy’ Category
Published: May 28, 2010 | Filed in: Brand Strategy, Differentiation, Experience Design | Comments Off
Published: May 12, 2010 | Filed in: Experience Design, Health Care | Comments Off
This commonly used phrase has become a mantra for many health care systems working to develop processes and procedures that are more patient friendly. And it’s an important initiative as patient choice and empowerment continue to grow. While I applaud the investment of time and resources to improve the patient experience, there are two simple [...]
Published: May 11, 2010 | Filed in: Brand Strategy, Experience Design | Comments Off
Consumer trust has plummeted for some brands over the past several years. Starting with Enron, some large mortgage and financial institutions, BP, Toyota, even Johnson & Johnson have made very serious mistakes that have affected consumer trust in their brand. Their brands made promises. They broke those promises. These brands have done a disservice to [...]