Welcome to Segbers Brand Health, a brand positioning firm committed to helping clients build and maintain strong, healthy brands.

Why is having a strong, healthy brand so important?  Because brands are a short-cut used by your customers to make purchase decisions.  Instead of evaluating each purchase every time there is a need, brands provide customers with immediate confidence in their choice. In other words – strong brands have more loyal customers. They also typically have:

• Higher market share
• Less price sensitivity and higher margins
• Stronger word-of-mouth referrals from customers and employees
• Greater shareholder value
• The ability to attract and retain top employees
• Better negotiating leverage with suppliers

Our approach is based on the understanding that viable brands are born from the insight out.  Your vision, passion, culture, and values drive how you have delivered your products and services today.  Your brand encompasses these elements already.  Our brand positioning process identifies these internal drivers and builds from there to define the most relevant promise you can make to all stakeholders. A promise that is true and differentiating.

There are a few notable difference between Segbers Brand Health and other firms delivering brand strategy.

• Our process is based on sound market research methodologies
• We take an in-depth dive into your organization to identify what drives your brand today and into the future.
• We implement the brand positioning strategy through communication and by designing critical experiences to deliver on the brand position.

We help clients achieve success by defining and implementing effective brand positioning strategies.  When our clients succeed, we too are successful.