Healthy brands deliver many benefits. Higher margins, customer loyalty, top talent, negotiating leverage with suppliers. These brands not only survive a down economy, they often gain share at the expense of weaker competitors.
Your brand position is a promise you make to your audiences. If your stakeholders value your promise, and you keep that promise to them, your brand will be healthy. The strongest brands have made a highly relevant promise to their audiences – and they keep their promise.
At Segbers Brand Health, we help companies build strong, healthy brands. We do this by helping them identify the most relevant promise they can make to their audiences. And we help them live up to that promise. Everyday.